A diamond is more than just a gemstone—it’s a symbol of love, brilliance, and timeless beauty. Understanding what makes each diamond unique will help you make a confident and meaningful choice.

The 4Cs of Diamonds

Every diamond is evaluated based on four key qualities known as the 4Cs. Together, they determine the stone’s beauty, rarity, and value.

1. Cut ✨

The cut is what gives a diamond its sparkle. A well-cut diamond reflects light beautifully, creating the brilliance and fire that makes it come alive. Even a flawless diamond won’t shine if the cut is poor.

2. Color 🌈

Diamonds range from colorless to shades of yellow or brown. The closer a diamond is to being colorless, the rarer and more valuable it becomes. Colorless diamonds allow the most light to pass through, maximizing brilliance.

3. Clarity 🔍

Clarity measures the natural inclusions and surface features within a diamond. While most inclusions are microscopic, fewer inclusions mean a clearer and more radiant stone.

4. Carat ⚖️

Carat refers to the diamond’s weight. While larger diamonds are often more valuable, two diamonds of the same carat weight can look very different depending on their cut, color, and clarity.

Choosing the Right Diamond

When selecting your diamond, balance the 4Cs based on what matters most to you. For example, some prefer maximum sparkle (cut), while others value size (carat) or rarity (color and clarity). The right choice is the one that reflects your story and style.

Diamond Certification

Always ensure your diamond is accompanied by an internationally recognized certificate, issued by trusted laboratories such as GIA, HRD, or IGI. A certificate is your assurance of authenticity and quality.

Londia Promise 💎

At Londia, we believe a diamond should be as eternal as your love. That’s why every diamond we offer is ethically sourced, expertly crafted, and certified for quality and authenticity. Our specialists are here to guide you through every step, helping you discover the diamond that’s perfect for you.